LWICT at GSC

Look at the following web sites and answer the questions about them.

Go for 2 Fruit and 5 Veg

• Who is the character in this short movie?
• What message is the movie trying to get across to people?
• Who do you think the target market is? (Age, Gender, Lifestyle)
• Why do you think the movie is effective or ineffective?

Life. Be in it

• Who is the character in this short movie?
• What message is the movie trying to get across to people?
• Who do you think the target market is? (Age, Gender, Lifestyle)
• Why do you think the movie is effective or ineffective?

Constable Care

• Who is Constable Care a mascot for?
• What message is he trying to get across to people?
• Who do you think the target market is? (Age, Gender, Lifestyle)
• Do you think he is effective?

One More Character

• Who is this character?
• When do you see him?
• What is his usual message?
• Why do you think the character is effective or ineffective?

Can you think of any other characters used to get across a message or sell a product on TV or Radio? Name (or describe them)